It’s about feeding the mind with books and saving up for a vacation. As founders, we’re just so intertwined with our businesses, and for me, self-care is about separating myself from that. I think of it as my third child.”Īnd when she’s not working on creating coveted fragrances, Shapiro is meditating and nourishing her body: “The toughest part is balancing stressors at work. “I had originally intended to keep writing and running the business at the same time, but Ellis Brooklyn took on a life and size of its own. I wrote for the New York Times as a columnist for some time, covering beauty and celebrity,” she says of her life before Ellis Brooklyn. “I could rewrite a small 500-word story over and over again. I quit without any other job or plan and very little savings.” Through trying different freelance jobs, she discovered her passion for writing. It’s a magical thing and one that I still get a lot of nerves and jitters about,” the Taipei-born, New York–based entrepreneur says.Īfter graduating from the University of Washington and attending Georgetown Law, Shapiro found herself “pretty miserable” at the law firm she worked for: “I knew at my core it wasn’t what I wanted to do. “I love making a scent come to life from start to finish. ![]() Therefore, she launched her own fragrance brand, Ellis Brooklyn, in 2015. But it wasn’t until she became pregnant in 2013 that she recognized the need to lean on clean ingredients and couldn’t find any clean fragrance options. ![]() As a longtime beauty writer for the New York Times, Bee Shapiro never imagined she’d become the founder of her own beauty brand.
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